Create Beautiful Shelf Talkers in Seconds

A shelf talker is a small printed sign or card displayed on a retail shelf next to a product. In wine shops and wineries, shelf talkers typically include tasting notes, expert ratings, food pairings, pricing, and staff recommendations to help customers choose wines.

Shelf talkers help wineries sell more wine by communicating key information to customers at the point of purchase. In tasting rooms, they guide visitors through wine selections. In retail partner stores, they ensure your brand story and tasting notes are presented consistently. Wines with shelf talkers typically see 20–30% higher sales.

Absolutely! Shelf Talker is designed for wine shops and wine retailers of all sizes. Use it to create staff pick cards, new arrival highlights, tasting note displays, wine rating cards, and seasonal selection guides. It’s especially effective for promoting featured wines and helping customers discover new favorites.

An effective wine shelf talker should include the wine name and vintage, a brief tasting note or description, food pairing suggestions, expert ratings or scores, price, and optionally a staff pick or recommendation badge. Keep the text concise and easy to read from a few feet away.

Shelf talkers are 3″ × 5″ with a 1-inch foldable flap on top that hooks over the shelf edge. This standard size fits wine rack shelving and retail display strips used in wine shops and winery tasting rooms.

With Shelf Talker, you can create professional wine shelf talkers in minutes right from your phone. Choose a template, add your wine information — including tasting notes, ratings, and pricing — customize the design, and print on standard card stock. Update pricing, add new arrivals, or swap seasonal picks anytime.