Create Beautiful Shelf Talkers in Seconds

A shelf talker is a small printed sign or card displayed on a retail shelf next to a product. In shops and tasting rooms, shelf talkers typically include tasting notes, expert ratings, food pairings, and staff recommendations to help customers choose bottles.

Shelf talkers help manufacturers sell more product by communicating key information to customers at the point of purchase. In tasting rooms, they guide visitors through bottle selections. In retail partner stores, they ensure your brand story and tasting notes are presented consistently. Bottles with shelf talkers typically see 20–30% higher sales.

Absolutely! Shelf Talker is designed for shops and retailers of all sizes. Use it to create staff pick cards, new arrival highlights, tasting note displays, product rating cards, and seasonal selection guides. It is especially effective for promoting featured bottles and helping customers discover new favorites.

An effective wine shelf talker should include the wine name and vintage, a brief tasting note or description, food pairing suggestions, expert ratings or scores, and optionally a staff pick or recommendation badge. Keep the text concise and easy to read from a few feet away.

Shelf talkers come in two sizes: a vertical format at 3″ × 5″ and a horizontal format at 8″ × 4″, each with a 1-inch fold tab at the top that hooks over the shelf edge. These standard sizes fit wine rack shelving and retail display strips used in wine shops and winery tasting rooms.

With Shelf Talker, you can create professional shelf talkers in minutes right from your phone. Choose a design, add your product information — including tasting notes, and ratings — customize the design, and print on standard card stock. Update information, add new arrivals, or swap seasonal picks anytime.

Not at all. Shelf Talker is designed to be simple enough for anyone to use. Choose from professional designs, add your product details, and you're done. No graphic design experience needed.

Any standard printer works — home inkjet, office laser, or a professional print service. Shelf talkers are designed at 3" × 5" (vertical) or 8" × 4" (horizontal) and print on standard paper. For best results, use cardstock for durability.